Michael Watson
Social Content Creator
2023
Portfolio
01 - Introduction
About Me
Michael Watson
smichaelwatson@outlook.com
Toronto, Ontario
Hi there! My name is Michael Watson, and I am excited to introduce you to my portfolio.
I am a passionate and dedicated content creator, and I specialize in crafting engaging and trending content.
My portfolio includes a variety of media forms, which is something I take huge pride in! I understand that today you need to be versatile as a creator, and I am always eager to bring stories to life.
02 - Sky Sports Tenure
In January 2022, I joined Sky Sports as a senior producer for the Snapchat show "Unanimous".
Working closely with Viddal Riley, a renowned professional boxer with over 1 million YouTube subscribers, I created fresh and exclusive boxing content for Snapchat's audience. The show features discussions, behind-the-scenes insights, and captivating moments from the world of boxing.
My responsibilities included managing the show's creative direction, coordinating production and post-production, and ensuring the successful execution of each episode.
Shortly after the successful launch of Unanimous, and senior members of Sky Sports impressed, I was chosen to create and manage Sky Sports Boxing's TikTok account.
From the moment the Sky Sports Boxing TikTok was created, my mission was clear: to create a vibrant community of boxing enthusiasts who could immerse themselves like never before.
Through engaging content, innovative strategies, and managing lives, I'm proud to have amassed over five million likes and grown our follower base from 0 to over 228,000 dedicated fans.
Throughout my time at Sky Sports Boxing, I've meticulously analyzed performance metrics, identified patterns and trends to optimize our content, and consistently exceeded our targets.
Analytics - Sky Sports TikTok
Here's an overview of the pages TikTok analytics from 8/14 - 9/10.
- Our video views reached over 11 million views.
- In a single week, we garnered an impressive 7.9 million views on our videos, which helped promote the Eubank vs. Smith 2 event.
- Our videos received over 503,000 likes in the previous month, showcasing the level of engagement and appreciation from viewers.
- Our TikTok profile attracted 120,000 visits in the month, indicating a growing interest in our content.
- The TikTok community has been actively engaging with our content, leaving us with over 19,000 comments.
Analytics - Sky Sports TikTok
- This is the most liked video on the page.
- 651,000 likes on the video.
- 5.3M views.
- 12,000 new followers were added to the page.
- The video was shared over 1,600 times.
This video is the highest viewed on the page.
It has received over 279,000 likes and has been viewed 6.4 million times.
The video has resulted in the addition of 12,000 new followers.
Analytics - Sky Sports TikTok
Lastly, these are the analytics for the historic all-female boxing card. We received an impressive 4.9 million views during fight week and added over 377,000 likes. In the following week, the content created for this fight night gained an additional 5 million views.
Working on a historical event was a privilege, but the opportunity to create content for Sky Sports' Instagram account, which has over 11 million followers, was equally exciting. Leading a team of five, we crafted varied content for Snapchat, Instagram, and TikTok, which resulted in digital success. I was thrilled to receive an email from the Sky Sports News director, recognizing my contribution to this monumental event.
Let's dive into the details of 'Unanimous,' the Snapchat show I mentioned earlier.
This project as previously mentioned, was a significant collaboration with the well-known professional boxer and social media influencer, Viddal Riley.
My role in this project was quite diverse. Apart from producing the show, I took on the role of chief editor, carefully refining each episode to meet high standards and making sure that Viddal’s reputation within the digital space was maintained.
During my tenure at Unanimous, I had the opportunity to delve into my creative side by creating voiceover episodes and other unique features, whilst Viddal would be training for his upcoming fights.
Through my work on 'Unanimous,' I improved my skills in content production and editing, all while showing my ability to perform well under pressure. This project stands as evidence of my commitment to delivering outstanding digital content that stands out in a competitive landscape.
Through the creation of engaging and innovative content, I successfully grew the page's following from scratch to 27,000 followers, amassing millions of views. This effort solidified Unanimous' reputation as the premier destination for boxing content on Snapchat.
www.snapchat.com/p/523487b8-d0ed-44d5-ad31-07dbcc2ac8b6/347660252768256
Unanimous
link:
BangingBoxing
In 2020 I launched BangingBoxing, a YouTube channel driven by my immense passion for sport and an ambition to deliver exceptional content to the global boxing community.
Since the launch of the channel, I've successfully amassed over 100 million views, garnered 108,000 dedicated subscribers, and accumulated 3 million hours of watch time.
From the beginning, I've utilized trending topics and industry insights to curate timely, engaging, and shareable content that resonates deeply with boxing enthusiasts. This approach has fostered organic growth and solidified our position as a go-to destination for captivating boxing videos.
I've always embraced new YouTube features and tools to maximize the channel's performance. From implementing YouTube Shorts to exploring live streaming, I consistently leverage the platform's innovations to enhance viewer experiences and broaden our reach.
My time spent creating content on YouTube has helped me understand the importance of making a visual impact in a sea of content. Crafting eye-catching and aesthetically appealing thumbnails has been a hallmark of our success, capturing the essence of each video and enticing viewers to click and explore the fascinating world of BangingBoxing.
The rise of the channel has attracted the attention of notable brands looking to partner with us such as Ridge Wallets, Amazon Prime Video, and ManScaped. This has allowed us to deliver seamless integration of sponsored content that aligns with our audience's interests and adds value to their experience.
Analytics - BangingBoxing
These are further analytics for BangingBoxing.
As you can see since the launch of the channel I've accumulated 103.6 million views, 3 million hours of watch time, and built a subscriber base of 108,000.
The revenue earned from views is $66,000. With $62,836 coming from YouTube ad pages, $2,193 from YouTube Premium, and, $1,277 from Shorts Fund. With the channel CPM coming to $4.76.
Vision
About Working
These are the Instagram metrics from last month, we reached an impressive 684,000 accounts, with the majority of the reach coming from our Instagram reels content.
Other Interests.
While my professional journey has primarily revolved around the exciting world of sports, I am driven by a deep-rooted passion for content creation and social media.
Starting from my early days at 13, when I began creating less-than-stellar YouTube videos and continuing through my journey up to the age of 26, I have consistently sought opportunities to explore and express my creative side, mainly through photography, graphic design, and video editing. These creative outlets have allowed me to capture captivating moments, share stories, and connect with diverse audiences on various platforms.
Photography has been a long-standing passion of mine for years now, and I enjoy capturing the moments at events, the personality of individuals in portraits, the stories behind products, and the beauty of nature.
My passion for photography also allowed me to work with fashion brands such as Kurt Geiger and SIXPAD, the company that was fronted by Cristiano Ronaldo.
Michael Watson
Scottmichaelwatson@outlook.com
416-726-4733
Thank you
Thank you for taking the time to look at my portfolio, and I hope to hear from you soon!